ARTWORK : Final page proofs

Second page proofs

It is usual for the second pages to go to ‘higher’ level decision-makers and there may be more corrections needed after these ‘new’ eyes. The proofreader may be introduced as part of the review of the second page proofs. If so, it is important to include all the internal feedback on the pages supplied to the proofreader.

Again, a cover sheet identifying roles and responsibilities should be used so everyone understands their tasks and deadlines.

Third and final page proofs

There should be only a few corrections needed by the third round. There are no new eyes, and most of the detail should now have been finalised.

The role of this final proof is to prove that all changes have been taken in correctly and the file is ready to print.

Key decision-makers should sign off this proof as approved to print.

Risk management

The major risk is in letting the schedule slip.

Designers should be able to estimate the amount of time needed for this part of the process and that should be locked into the schedule.

It is the project manager’s responsibility to ensure that everyone keeps to schedule.

The danger is that there are more author’s corrections than anticipated and the additional rounds are not included in the schedule. This is where the contingency becomes important.