PRODUCTION PROCESS : The carbon myth

There are environmental considerations to be assessed throughout the production process of an Annual Report.

Paper and the carbon myth

Think you’re being environmentally responsible reading a report on the net? Well think again.

The perception that electronic media leaves less of an environmental footprint than printed material is one of those myths that needs to be debunked once and for all. It’s just not true!

Putting ink on paper is one of the most environmentally responsible ways you can get your message across. However, what is most concerning is that we see many organisations cringing at the thought of using paper as a communication medium.

Some organisations are starting to actively discourage the use of print on paper because apparently it is negatively impacting on the environment. Whether the concern is real or just cost cutting, it is being said often and people are starting to believe it.

So being able to provide a factual counter to these claims is critical.

Trees lock up carbon
A significant portion of the earth’s carbon dioxide is in the atmosphere and organic matter such as trees and bushes. Carbon in the atmosphere traps sunlight and in doing so contributes to global warming. Paper production can have a valuable impact on reducing this influence.

A report by Jorge Sarmiento and Steven Wolfsy for the US Carbon and Climate Working Group highlights how the huge reforestation programs taking place in many parts of the world are helping to create a positive shift in the amount of carbon trapped within the environment, rather than the atmosphere.

The reason why this is beneficial is that a tree, which is almost entirely carbon with a small measure of water, grows for about 100 years. Its weight represents the amount of carbon taken out of the atmosphere, so after 100 years very little carbon is absorbed into the atmosphere. .

The myth about carbon, paper and the environment

The more trees we use from sustainable forests the the greater the contribution towards the fight against global warning.

An Australian paper company produced a Carbon myth fact sheet that shows the environmental credentials of paper against electronic delivery. Raleigh Paper have since been bought out by another organisation but the facts are still current.