ILLUSTRATION : Buying illustration

There are three ways you can buy illustration:

One-off usage

Purchasing a one-off usage for an illustration is straightforward. The illustrator will develop, design and draw the illustration to your specifications, but is free to onsell it for other usages at a later date.

Multi-usage

Similar to one-off usage, however this allows for the illustration to be used in other media. For example the illustration could be used on the Annual Report cover, a website and a poster. This type of usage may also include a further print run of the material in the short-term future.

Again, the illustrator will develop, design and draw the illustration to your specifications, but is free to onsell it for other usages at a later date.

Purchasing copyright

Purchasing the copyright of an illustration means that you are entitled to use the illustration on other collateral for an unlimited time. This does not necessarily mean you are purchasing the actual artwork - that will need to be negotiated separately – but it does mean that you can reproduce the artwork as needed.

It will usually cost at least 100% more than the usage cost, because the illustrator is selling off any future revenue they may get from that illustration.

An illustrator will not do a lesser job for a one-off usage, and nor will they do a better job if you are purchasing copyright. It is purely an exercise in identifying the future dollar value of the illustration.

If there is more than one illustration needed, illustrators may estimate per illustration, or per project. This is usually open to negotiation.





Briefing an illustrator

If you have very specific requirements you can prepare a brief for an illustrator as part of the initial design brief.

The brief will need to cover a range of areas that are specific to illustration such as useage rights, reproduction types etc.

Download a guide for briefing an illustrator.


Design Business Council (dbc) workshops

Preparing a design brief

Evaluating a design presentation

The dbc is a professional development industry body that helps organisations work with designers. The dbc has a series of workshops that will assist you prepare a brief and then evaluate a presentation.

For more detail on the workshops...