ILLUSTRATION : Using illustration

Illustration can have advantages over photography.
  • illustration can create an environment that does not exist in the physical world
  • illustration can 'strip back' content causing the reader to focus on the items you consider important
  • illustration can show a process or concept in a simple easily understood way.
There are two ways of purchasing illustration for an Annual Report.
  1. The first is to purchase copyright-free, royalty-free or rights-managed illustrations. There are a myriad of websites that offer illustrations. The positives are that the majority are extremely professional, available instantly and copyright/royalty free. The negative is that you cannot control who else is using the same illustration or when — hence a competitor could publish the same illustration for the same purpose at the same time. It is a risk.
  2. The second is to commission an illustrator to draw an original illustration to suit your brief.




Briefing an illustrator

If you have very specific requirements you can prepare a brief for an illustrator as part of the initial design brief.

The brief will need to cover a range of areas that are specific to illustration such as useage rights, reproduction types etc.

Download a guide for briefing an illustrator.


Design Business Council (dbc) workshops

Preparing a design brief

Evaluating a design presentation

The dbc is a professional development industry body that helps organisations work with designers. The dbc has a series of workshops that will assist you prepare a brief and then evaluate a presentation.

For more detail on the workshops...