PHOTOGRAPHY : Buying photography

Photographers do hand over copyright of their images. This needs to be discussed at the start of the project, as well as how many shots are to be purchased.

Most photographers working on Annual Reports will shoot digital.

Digital photographers shoot in a ‘raw’ program because they retain the maximum level of detail. The shots may uploaded to a website as proofsheets for selection by the designer and/or client. The selected shots are then ‘tweaked’ before being supplied. This can include labour intensive tasks such as colour calibration and adjustment of tonal balance. It takes time because shots are individually treated.

The ‘base’ cost should include a specified quantity of photographs finished to a reproduction standard, but this should be confirmed in early discussions. It should also be discussed whether the ‘out takes’ will be available on CD. Some photographers would rather not release them because they are not up to reproduction standard – others will ‘batch’ process them, not putting the same care into individual shots, but upgrading them to a lower standard.

All of this should be clarified in the photographic brief.

Briefing a photographer

If you have very specific requirements you can prepare a brief for a the photographer as part of the initial design brief.

The brief will need to cover a range of areas that are specific to the shoot such as location issues, number of shots, type of shots etc.

Download a guide for briefing a photographer.

Design Business Council (dbc) workshops

Preparing a design brief

Evaluating a design presentation

The dbc is a professional development industry body that helps organisations work with designers. The dbc has a series of workshops that will assist you prepare a brief and then evaluate a presentation.

For more detail on the workshops...