PHOTOGRAPHY : Using photography

There are two ways of using photography.
  1. The first is to purchase copyright-free, royalty-free or rights-managed photography. There are a myriad of websites that offer all types of photography. The positives are that they are extremely professional, available instantly and copyright/royalty free. The negative is that you cannot control who else is using the same photography or when — hence a competitor could publish the same photograph for the same purpose at the same time. It is a risk.
  2. The second is to commission a photographer to shoot to suit your brief.

Briefing a photographer

If you have very specific requirements you can prepare a brief for a the photographer as part of the initial design brief.

The brief will need to cover a range of areas that are specific to the shoot such as location issues, number of shots, type of shots etc.

Download a guide for briefing a photographer.

Design Business Council (dbc) workshops

Preparing a design brief

Evaluating a design presentation

The dbc is a professional development industry body that helps organisations work with designers. The dbc has a series of workshops that will assist you prepare a brief and then evaluate a presentation.

For more detail on the workshops...