BUDGETS : Guidelines

A designer will submit an estimate of costs as part of their submission. It should interpret your brief but they can only estimate to produce the job as it is reflected in the brief.

As an 'insider' it is the project manager's role to try to identify any potential ‘extras’ early and add a contingency to cover these additional costs.

Issues that may cause additional cost:
  • a difficult key decision-maker that may cause conflict, or may be away during the project and then ask for extensive changes when they return
  • extensive author’s corrections because of a long-winded internal approval process
  • additional graphs/tables/photographs may be added (those things that take additional time and therefore budget) during the project
  • a larger quantity of reports needed than first estimated
  • more pages within the report, therefore more weight, causing additional postage cost.
There is no magic formula for a contingency – but as budgets become tighter and tighter, it is more realistic to include a margin for error.

Typical authors corrections

It can be hard to identify what is, and what isn't an authors correction. Especially if you've not managed an annual report previously.

Download this fact sheet to use as a reference – it's doesn't cover every eventuality, but it does describe some common occurrences.

Printing on a budget

A print budget based on previous annual reports is a good starting point to costing this year’s report.

Supplied with a copy of your previous report, MBd can give you some helpful hints on getting more for your print $'s.

Mackay Branson design will look at the stock choice and print method and suggest possible savings.


Design Business Council (dbc) workshops

Preparing a design brief

Evaluating a design presentation

The dbc is a professional development body that helps organisations work with designers. dbc workshops will assist you prepare a brief and then evaluate a presentation.

More information...