BRIEF : What should be in a brief?

3. Deliverables should include:

  • the schedule showing what is required from the creative and production team, and when
  • key dates that must be met by each member of the creative and production team
  • how you expect the production team to deliver – are you expecting PDF's or colour laser printouts?
  • the type of response you will give to drafts submitted by the creative team
  • when the project can be billed.
Download a sample of a creative brief.


Plan ahead

The Annual Report 'season' is a busy time for most printers and especially the book binders.

As a part of your deliverables it is advisable to discuss the scheduling at an early stage and book in your report for production.

Download a sample timeline for Annual Report production.


Design Business Council (dbc) workshops

Preparing a design brief

Evaluating a design presentation

The dbc is a professional development body that helps organisations work with designers. dbc workshops will assist you prepare a brief and then evaluate a presentation.

More information...