BRIEF : Best practice

Three rules:
  1. Always, always, always insist on a written brief. And once you've got it, ensure it is signed off by all key decision-makers before it is circulated to designers.
  2. During the production process, if internal clients submit material that varies from the key message, the brief can be used to re-state the aims and avoid conflict.
  3. Any changes to the brief that arise throughout the process may lead to additional production costs. These should be costed as they arise and budgets approved before the work is commenced. This will avoid surprises at the end of the process.

Write the brief as clearly as possible.

A good brief is critical to avoiding conflict, because conflict usually arises from mis-communication.

The more clarity in the brief the better everyone understands their role/responsibilities.  

We'd love to hear your feedback

There are – as they say – many ways to skin a cat.

If you think one of our processes could be improved, or you'd like to share your ideas, please feel free to email.

Send your feedback here.

It's a few years old now, but it's still worth discussion because the aim of the TIO 2008-09 annual report was to explain how they coped with a 54% increase in complaints.