BRIEF : Why?

Three main reasons:
  1. the act of actually sitting down and writing a brief makes the client clarify their thoughts. Distributing the brief to all key decision-makers is one way of ensuring that everyone understands the aim for the report and shares the same view.

  2. a brief documents specifications. Accurate specifications means all suppliers are estimating to produce the same product. The more detailed the specifications, the more accurate the estimate, and that means no billing surprises at the end of the project.

  3. the brief can be used to check the objectives during the production process.
Download a creative brief fact sheet.

Know the language

The lingo used in printing can be confusing. One way to avoid potential misunderstandings is to give designers accurate specifications using language they, and their printer understand.

We’ve prepared a glossary to de-mystify the print language.

Download the glossary...


Design Business Council (dbc) workshops

Preparing a design brief

Evaluating a design presentation

The dbc is a professional development body that helps organisations work with designers. dbc workshops will assist you prepare a brief and then evaluate a presentation.

More detail on the workshops...