︎

For over three decades the criteria for creating Annual Report content to best practice standards has been our focus so we understand it takes a lot of time and effort to plan, collate and write your Annual Report.

The best method is to understand each step in the process thoroughly. This site outlines this process and provides recommendations on how to best plan, design and produce your Annual Report, ensuring it brings your corporate performance and vision to life.


01. The Brief

A successful brief is a comprehensive yet succinct document which outlines the aims, objectives and milestones of a project


02. Strategy


A good Annual Report strategy gives the journey structure. It gives the report a beginning, a middle and an end, and that makes for more interesting reading than a bunch of facts and figures


03. Submissions


Submissions come in all shapes and sizes – this section outlines what could be included in a designer’s submission and possible methods of assessment


04. Budgets


Setting a budget involves a thorough understanding of the project, so each activity can be analysed and budgeted separately


05. Project Management


Managing a project successfully depends on the project manager having a thorough understanding of the objectives and ensuring that each supplier understands their role and responsibility


06. Design


Design is the most subjective part of  the production – where one decision-maker may see genius in a design another may just see trash – so it is really important that expectations are clear before the design process begins


07. Digital


There are many ways to help make your annual report more engaging and to improve communication


08. Production


There are three areas that need careful management in the production of a printed annual report: Paper, pre-press, printing and delivery. The size of the report, both physical dimensions and weight, has huge implications for the cost of delivery.


09. Benchmarking


There are a few avenues for benchmarking your report against peers. List the three