For over three decades the criteria for creating Annual Report content to best practice standards has been our focus so we understand it takes a lot of time and effort to plan, collate and write your Annual Report.

The best method is to understand each step in the process thoroughly. This site outlines this process and provides recommendations on how to best plan, design and produce your Annual Report, ensuring it brings your corporate performance and vision to life.

01. The Brief

A successful brief is a comprehensive yet succinct document which outlines the aims, objectives and milestones of a project

02. Strategy

A good Annual Report strategy gives the journey structure. It gives the report a beginning, a middle and an end, and that makes for more interesting reading than a bunch of facts and figures

03. Submissions

Submissions come in all shapes and sizes – this section outlines what could be included in a designer’s submission and possible methods of assessment

04. Budgets

Setting a budget involves a thorough understanding of the project, so each activity can be analysed and budgeted separately

05. Project Management

Managing a project successfully depends on the project manager having a thorough understanding of the objectives and ensuring that each supplier understands their role and responsibility

06. Design

Design is the most subjective part of  the production – where one decision-maker may see genius in a design another may just see trash – so it is really important that expectations are clear before the design process begins

07. Digital

There are many ways to help make your annual report more engaging and to improve communication

08. Production

There are three areas that need careful management in the production of a printed annual report: Paper, pre-press, printing and delivery. The size of the report, both physical dimensions and weight, has huge implications for the cost of delivery.

09. Benchmarking

There are a few avenues for benchmarking your report against peers. List the three