For over three decades the criteria for creating Annual Report content to best practice standards has been our focus so we understand it takes a lot of time and effort to plan, collate and write your Annual Report.

This site is a resource to help those assigned with the task of project managing an Annual Report.

It outlines each step in the process and provides recommendations on how to best plan, design and produce your Annual Report, ensuring it brings your corporate performance and vision to life.




01. The Brief

A successful brief is a comprehensive yet succinct document which outlines the aims, objectives and milestones of a project.   


02. Strategy

A good annual report strategy gives the journey structure. It gives the report a beginning, a middle and an end, and that makes for more interesting reading rather than a bunch of facts and figures. 


03. Submissons

Submissions come in all shapes and sizes – this section outlines what could be included in a designer’s submission and possible methods of assessment.


04. Budgets

Setting a budget involves a thorough understanding of the project, so each activity can be analysed and budgeted separately.


05. Project Management

Managing a project successfully depends on the project manager having clear objectives and ensuring that each supplier understands their role and responsibility.


06. Design

Design is the most subjective part of the production – where one decision-maker may see genius in a design another may just see trash – so it is really important that expectations are clear before the design process begins.


07.  Writing

Storytelling is key to the successful design of any report. It needs to take your audience on your corporate journey with you – however bumpy or smooth, direct or scenic, fast or slow that might be.


08. Illustration

Illustration has the ability to solve problems and communicate powerful messages to your audience – don’t underestimate the power of using illustration in your Annual Report.


09. Photography

Images are the postcards that tell your story. Good use of high-quality, creative photography will engage your audience, and showcase your achievements and the people who helped make them happen.


10. Digital

Digital annual reports are becoming the industry norm. There are many ways to showcase your report – from indexed PDFs to comprehensive annual report microsites. 


11. Production

There are three areas that need careful management in the production of a printed annual report: Paper, pre-press and printing. The size of the report, both physical dimensions and weight, has huge implications for the cost of delivery. 


12. Benchmarking

The Australasian Reporting Awards are not a competition but an opportunity for organisations to benchmark their reports against world best practice and their peers.


13. Fact Sheets

Download all fact sheets from this website.